FUN, FRIENDLY, APPROACHABLE AND A GOOD EYE FOR COLOUR are some of the key requirements the Tile Depot looks for when recruiting staff. The family ownedbusiness then teaches employees the skills and knowledge essential to become a model Tile Depot sales assistant.
Because it is difficult to visualise the end result when choosing tiles, a lot of trust is placed in staff to ensure the outcome matches homeowners’ expectations. Therefore, patience and listening skills to fully grasp the customers’ colour concepts and requirements are important attributes the Tile Depot instils in its employees.
Offering a tailored experience to every customer, whether they are a tradie, builder, developer or home renovator, is critical to the Tile Depot’s business model. Over the years, the company has developed ‘the Tile Depot experience’, an internal training guide that focuses on product knowledge, best practice sales processes, and customer satisfaction.
Opening in 1995, the Tile Depot relies on word-of-mouth and social media recommendations to build its reputation. It’s obviously been doing something right. The Tile Depot now boasts 14 stores, from Whangarei to Queenstown, and makes up to 300 transactions a day.